Recently I came across some old nostalgic bits from one of my companies. One of those bits was an email I wrote to the entire company, following a particularly large website and product launch the night before. An incredible amount of time and effort had gone into making that launch successful, and succeed it did.
What stands out to me now, reading this again, is how well it speaks to why I love what I do, and why the great people I’ve been privileged to work with did so alongside me.
This is what all companies should be about:
I just wanted to share with you some feelings I had from last night, which relate to the very core of what I think makes Cloudmark so great.
It was only a short few years ago that we were trying to decide how to “launch” our products and services, and settled on creating an Outlook plugin that would establish us commercially in the consumer market. At the time, SpamNet was about as Beta as you can get—we had no QA beyond development itself—and quite frankly it really wasn’t ready for prime-time. But, we set an aggressive goal for ourselves, a firm, finite deadline for us to work towards. PR/Marcom aimed all the reviews and newspaper articles and press releases for that date, Web had gotten all the content prepped and ready to go, and like it or not we had to ship or otherwise lose the tremendous groundswell of interest and buzz that most startups only dream of.
Then came the night of shipping.
Most people were still in the office as the 12:00am deadline…